We generally tend to think that more freedom is always better than less, and that more choice always means more freedom. We seek to keep options open in our lives because more options mean more happiness. Every day the options expand – more choice in cars, cell phones, tv stations. We continue to operate on the assumption that because some choice is good, more choice must be better.
But, in fact, the opposite is true. Psychologically too many options leaves many of us paralyzed with indecision. And when we do manage to decide, we are often dissatisfied with even good choices because we’re convinced that a different option would have been better. Deliberately and consciously minimizing aspects of our lives can lead to more happiness.
Watch Barry Schwartz explain this Paradox Of Choice.

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